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The History of SEO

History is about people, places, and time.

The History of SEO: People

From the early 1990’s, website owners woke up to the idea that having highly visible sites in search engines brought valuable business results. In tandem, the idea of gaining higher rank that brought higher visibility could drive increased traffic. These connections dawned the industry of SEO.

Bruce Clay Receives Lifetime Achievement Award

During last years Swivel Digital Marketing conference, Bruce was nicely surprised. Event co-chair, CEO of Pixelsilk, and founder of the History of SEO, Mark Knowles presented the legendary SEO pioneer with a Lifetime Achievement Award for his significant voice and service to the industry. Bruce now joins John Audette and Danny Sullivan, who have also been honored for giving birth and authority to SEO.

Featured Profiles

Bruce Clay

Bruce Clay, president and CEO of Bruce Clay Inc. considers himself fortunate to have participated in the formation of an industry. Bruce started his company in 1996

Danny Sullivan

Danny Sullivan, renowned search guru, nonchalantly says that he was a newspaper reporter that saw the web, liked what he saw and decided to leave newspapers and start working with

Eric Ward

Eric Ward, Link Evangelist at AdGooroo.com and president of EricWard.com, was involved in launching many of the industry’s Internet success stories, including Amazon.com, Internet Link Exchange and

Jill Whalen

In the early 90’s, Jill Whalen was a stay-at-home mom with three kids. Being an early adopter of the internet, she started a parenting chat room to connect with parents

Our mission: is to introduce you to the pioneers, practitioners, and the timeline surrounding their activity in the world of SEO through in-depth, yet personal, interviews.