Adam is a ‘second generation internet marketer’ who got his start in 1996 working for his family’s marketing company, MMG, with clients such as Intel, IBM, Art.com, and Microsoft. Since then he’s worked with many companies developing marketing and community strategies, including MSN, Zappos and Jeld-Wen. Adam’s moderated the LED Digest, a discussion list for internet marketing and SEO, since 1997. He also moderates the SEM 2.0 group and is active on many industry sites.