Laura Lippay moved to Boston to participate on a rollerblade team in Boston before joining the Ringling Brothers Circus as a rollerblader in 1996. After the circus experience, Laura expanded on her interest in graphic design and multimedia in school before heading out near San Francisco working for The Linus Group. While at The Linus Group, she used her expansive marketing and computer skills to develop all interactive/media projects integrating SEO and usability. After three years, she spent some time on her own consulting before becoming the SEO Specialist at CNET Networks. Eventually, she ended up with Yahoo! Media in various SEO program manager positions. Today she is the Director of Technical Marketing for Yahoo! Media.